Royal Enfield is the largest online motorcycle brand community in the world

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Royal Enfield is the largest online motorcycle brand community in the world — a social media community of over 7.5 million users.

Reason:

Whether you buy a Bullet 350 or Interceptor 650 from Royal Enfield, They will be treated in a similar way and uniting by a Brand Name "Royal Enfield".


Brand is given importance, Than the Model you take.

So people never feel underrated or over-ratted due to its price tag.

All commonly comes under Royal Enfield Hood.

Where as Other Brands also have community, Lets take E.g: Bajaj Dominor

Bajaj Dominor in recent days is very Fast growing community.
But the Issue is Bajaj Platina Owner which is manufactured from the same House Bajaj, 
He is not allowed to ride with Dominor community.

And This is where Royal Enfield is winning.

Cant say whether this strategy is good or bad. 
But for now its going well.

Should wait and see if anyone can overtake this Community in future.

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